The New York Times published an article yesterday about the handmade pledge and a bit about Etsy.
Find the article here.
Most interesting is this snippet
"On July 29, Etsy registered its one-millionth sale and is expecting to hit two million items sold by mid-December. Shoppers spent $4.3 million buying 300,000 items from the site’s sellers in November alone — a 43 percent increase over the previous month. Thus far in December, the site has had record-breaking sales every day."